โBaby Boomers are stronger, healthier and fitter, so we might see two grandparents taking the grandchildren on a holiday while the parents work during the school holidays.โ
No age group spent more on holidays in 2024 than Baby Boomers, with Flight Centre Australia managing director James Kavanagh saying a mix of โtime on their hands, hard-earned savings in the bank and a desire to exploreโ was behind an influx in travel.
โWhile some are spending what would be their kidsโ inheritance on travel, others are bringing the whole family along for the experience,โ Kavanagh said.
โWe expect both the SKI and multi-generational travel trends to continue into 2025 as Australians increasingly view travel as a non-negotiable aspect of their lifestyle, even more so later in life.โ
Wilma Skupch has travelled across the world in retirement.
Skupch can spend tens of thousands on one journey and has the blessing of her daughter, who has told her to โgo for itโ while she still can. While Skupch often travels with her husband she also journeys with her daughter, who has holidayed in South-East Asia and gone on safari with her mother.
An increased level of urgency to travel struck Skupch seven years ago after her husband underwent open-heart surgery, while travel insurance premiums โ which can soar with each year in elderly age – also weighed on her mind.
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โThereโs more behind us than in front of us, and I suspect that if I donโt do it now, Iโll be really old when I do it,โ Skupch said when asked about the attitude spurring a travel boom among older Australians.
โI understand the plight of young ones, and I understand it must be hard to see some people think โMum, what about me, struggling to pay rent or the mortgageโ โฆ so I do feel for the young ones.โ
Todd Lacey, regional manager at Booking.com, said the trend represented an opportunity for the travel sector to โtailor their offering for older travellers in Australia, and the specific ways they like to holidayโ.
โThe trend highlights some of the potential challenges that come with travelling in a mixed-generation group whilst also shining a light on the elements that make a trip like this so memorable and worthwhile.โ
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