If youโre hoping to use frequent flyer points on a big international trip soon, you might want to think again.
Between the Middle East conflict and spiralling fuel prices, snagging a rewards seat on international flights is likely going to be tougher, experts say.
โThis year, it might be hard to find seats because passengers wonโt fly through the Middle East,โ says points travel expert Steve Hui, the founder of points travel advisory company iFLYflat.
In this climate, where availability is a factor, redeeming points for domestic flights actually looks like a pretty smart play.
Angus Kidman at financial comparison site Finder said that even if international seats become harder to find, reward seats on domestic flights often represent a better deal.
โIf ticket prices go up in the short term, then points are more valuable if you can get reward flights,โ Kidman said, because the points were earned at less pricey rates.
Kidman agrees that this year will be โmore challenging than last yearโ for people hoping to book seats. โBut it requires you to be on the ball.โ
With fuel costs spiralling, Hui reckons international airlines will be hunting for cash rather than letting people fly on points.
The war disrupted about 5 million passengers in just the first two weeks, forcing airlines to ditch some routes and reshuffle their entire fleets away from the Persian Gulf, according to Cirium analytics.
Qantas last week flagged a fuel cost blowout of up to $800 million in the second half, while Virgin said fuel costs would be $30 million-$40 million higher than expected, driven by the open-ended conflict.
This week both airlines announced substantial domestic sales to bolster demand, with Virgin today expanding a sale of 500,000 domestic tickets announced on Monday, by 1 million more tickets and encouraging customers to book reward seats.
iFLYflatโs Hui said that no matter what, points will remain another โpiggy bankโ for consumers to add to. โThe points are always going to be useful and always can be deployed again in the future for flights.โ
Itโs important to remember points have value because credit cards, banks and retailers have to buy them, Hui said.
Ultimately the cost of the points has got to be paid by somebody.
Steve Hui
โUltimately the cost of the points has got to be paid by somebody, either you in prices or (the businesses) in reduced margin,โ he said.
Travel expert Matt Graham believes, โfrequent flyer points are likely to become more valuable in the short term because the number of points needed for a reward flight remains consistentโ.
If you can get those seats.
โFinding availability might get trickier until the war in the Middle East de-escalates,โ he said.
Perhaps the bigger effect on point value wonโt be from the market but from regulators.
The Reserve Bankโs changes to credit card interchange fees, to take effect in October, will ban โtap-and-goโ fees on debit, credit, and EFTPOS cards to cut costs for merchants. This is expected to re-set lower the amount of points banks and airlines offer loyalty club members.
Yet, as travel conditions remain in flux, the psychology of points becomes more important, too, and history bears this out.
In 2021, even as flights halted for COVID, Qantasโ loyalty program grew and contributed more than $1 billion in cash to the airlineโs result, with an operating margin of more than 27 per cent, when the airlineโs was minus 25.7 per cent.
Andrew Glance, head of loyalty at Qantas, speaking in February, said the airline invested a lot of time in understanding what its members wanted from the programs.
The Qantas loyalty program was โa fantastic way to be recognised for everyday behaviourโ whether shopping at Woolworths, pulling up your car at BP, or taking out a credit card, Glance said.
โIt is very much a part of the DNA within Australian culture, and itโs something that we certainly donโt take for granted.โ
Hui notes that, no matter how difficult travel is, โselling the dreamโ of travel is โway more profitableโ than selling the travel โbecause you donโt have to deliver straight away.โ
If an airline sells a ticket, it must usually deliver within 12 months. โBut if theyโre selling the dream, people have dreams for multiple years.โ
โIf you bank up your dreams โ someone has to pay for the points โ and you donโt use them till later โ thatโs awesome for the company [airline],โ said Hui.
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