โSince partnering with Optus, weโve designed processes to make it easier for customers to [have] that seamless experience where they can make a decision and transact with us in an easy way. What weโre trying to do is remove pain points and make it as frictionless as possible.โ
A marker of its success, the HOYTS mobile app won the 2025 Australian Web Awards in the Mobile App category. This award recognises the appโs user experience, technical achievement, and overall approach to serving cinemagoers through digital channels.
A front-row seat to innovation
Behind-the-scenes cinema tech is evolving rapidly, and itโs not just about whatโs on the screen.
โAt HOYTS, we have Dolby Atmos Sound โ a 64-channel immersive sound system. Then there are other experiences like D-Box, which lets you feel like you are part of the movie, with choreographed moving seats,โ Wrightson explains.
โAdd into that premium food and beverage offerings and reclining seats, and it creates that entire experience that allows the customer to really be immersed in the story.โ
Technology has completely transformed the movie-going experience.
And itโs not just the cinema creature comforts โ even how films are projected has evolved.
โWhat a lot of people wonโt necessarily know is that for more than 100 years, the [cinema experience] was effectively the same: a light source projected through celluloid film, and about a decade ago, that changed to digital projection.โ
The best seat in the house
With cinema designed for total immersion, Wrightson says the sound is curated for consistency. But if youโre looking for the sweet spot, he has a hot tip.
โWhen we curate the sound, of course itโs all curated to deliver a great experience to everyone. But the best seat in the house is definitely right in the middle.โ
Built for whatโs next
Looking to the future, HOYTS is committed to staying ahead, and continuing its partnership with Optus is integral to that strategy.
โHaving the right technology partner is absolutely critical for any business.
โItโs an internal view, and youโre not necessarily always looking at things from a different angle, and I think thatโs what a great partner does for you: offer an understanding of your business and expertise that you donโt have, to actually make your business better.โ
From the lobby to the big screen, Optus is helping businesses like HOYTS create seamless, connected customer journeys. Learn more at optus.com.au/enterprise.
