
The campaign team for US Democratic presidential candidate Kamala Harris launched a custom map for the popular video game Fortnite on Monday, in an apparent bid to reach out toย a younger audience.ย
The map, called โFreedom Town, USAโ, loosely resembles New York City with the Statue of Liberty overlooking clusters of skyscrapers in the middle of an ocean. The location is filled with Harris slogans and decorations in the colors of the US flag.ย
โSquad up, go vote,โ the Harris campaign said on X on Saturday while unveiling the map, with the tagline โfight for freedomโ and a song by rapper Megan Thee Stallion, who performed atย a Harris rally in Atlanta in August.ย
The mapย also references Vice President Harrisโ campaign pledges, such as tax breaks for small businesses and affordable housing. The move comes amid a broader effort by the Harris campaign to reach out to gamers and younger voters in general.
Other steps involved the โGeeks and Nerds for Harris Walzโ fundraiser, during which Harrisโ running mate, Tim Walz, played Madden NFL and Crazy Taxi with Democratic Representative Alexandria Ocasio-Cortez. The campaign has also placed advertisements in mobile games, sports betting platforms, and on YouTube.ย
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With just a week left before Election Day, Harris and her Republican rival, former President Donald Trump, have been collecting celebrity endorsements. Tech billionaire Elon Musk began speaking at Trump events last month, while pop star Beyonce endorsed Harrisย at a rally on Friday in Houston.ย
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