โI always reflect on it. Iโve got this subconscious[ly] in my head that I brought these boys into the world, and they donโt have their real mum. Most people in their life have their mum around, and thatโs where Iโm so proud. Catyโs been a motherly figure to them and sheโs been so good. And Iโm so proud of our boys and who they are today.โ
In a broad-ranging interview, Green delved into the significant changes at Melbourne over the summer that have him believing the Demons will be โright in itโ this season. There is, he says, fresh unity, a new game plan and a clean slate.
Brad Green and wife Caty Price at the 2023 Glamour on the Grid.Credit: Getty
Green offered a robust defence of coach Simon Goodwin, and said the club would play hard-ball for the contracted โ and loved โ small forward Kysaiah Pickett.
If Pickett asks to leave at seasonโs end, he said the club would only agree if it received two or three first round draft picks in return.
Green on Simon Goodwin
Green said Goodwin had been โweighed downโ by media attention until the club reached a legal settlement with former president Glen Bartlett in November last year.
The president added that the coach had not received the respect he deserved for ending the clubโs 57-year premiership drought.
Demons coach Simon Goodwin addresses his players during the pre-season.Credit: via Getty Images
โHeโs a premiership coach. He is Melbourneโs only living [premiership] coach and probably from our members and supporters to the wider football world, we need to give respect and kudos to this guy,โ Green said.
โI see Simon as such a different person than people perceive him as; heโs a thinker, he loves the game, heโs compassionate about his players. His players will never say a bad word about him. Weโve got to show respect to this guy, he does not get any respect, and it annoys me and gets me angry. He is not the problem.
โWe had to do something as a board to help lighten that load because we see a coach just getting buried and buried, and [it] doesnโt help our club with all that outside noise. And we had to get rid of that for him, so [for] that Iโm proud of our board, for us doing that and helping him.โ
On Christian Petracca
Amid reports that Petracca was unhappy with aspects of the club culture, Green wanted to hear from the player himself.
โI caught up with him when it all was all hitting the fan and said โmate, whatโs going on here?โ And not once through that was he talking about anything other than Melbourne Football Club and where we can improve,โ Green said.
โPeople say to me whatโs going on with the culture down there? I get it every day. People want to talk about it. I say a good culture is living every day to a high standard, and the things you walk past, if you donโt think theyโre up to a high standard then any individual call them out on it and be accountable to that. And theyโre good honest conversations that weโve had.โ
Christian Petracca does a meet and greet with Melbourne fans at Casey Fields in Cranbourne earlier this month.Credit: Joe Armao
But with Petracca and Oliver both disenchanted in the off-season, didnโt that suggest the environment, the culture, was amiss?
โMy answer to that is, I know our environment; our players, love each other. Their love and their bond, and what they communicate to each other is [very different] to whatโs perceived out there,โ Green said.
โI think what we found is issues get put into the one big basket, and they become [conflated] into a big pile of shit, really, and that creates different instances of what they say is culture. But what I believe, and what I know, is this is a very driven, strong, talented group that can can achieve anything they want to.
โWeโve made mistakes in the past, every clubโs made mistakes. Weโve got to own them and quickly turn them around and move forward.โ
Are the Demons a destination club?
Green says Jake Lever and Stephen May are proof that Melbourne remains a place players want to come to.
โI would think we are always a potential destination club,โ he said. โI still think players want to come and play for us because of the talent that we have in our program, and I reckon once our coach sits down and talks to any individual they want to come. We donโt lose many. Most of these players are signed. Christianโs got a six-year deal. Claytonโs got a six-year deal. Kozzyโs got another three years.โ
Pickettโs future
Pickett last week addressed persistent reports that heโd texted friends at Fremantle that heโd join them at the Dockers next year, conceding he was homesick at times. Green did not shut down the speculation.
Kozzy Pickett is much loved at Melbourne, but speculation that he could move west persists.Credit: Getty Images
โThe Kozzy Pickett scenario, people will talk about that all year. I think weโre always about the player first. We love Kozzy as a teammate, he is such a lovable character around the place,โ Green said.
โThe thing that our members and supporters have got to know is if they (reports) come to fruition and he wants to go to Perth, then weโre going to be OK. Heโs got three years on his contract, so weโre going to get two or three first round draft picks.
โSo we either keep the player that we love and respect โ and we want him to stay โ but if for family reasons he wants to go back, thatโs OK. Fremantle or West Coast or any other club can come up with three first round draft picks or heโs not going anywhere. I can tell you that โ heโs not going anywhere unless we as a club get a deal we want.โ
Oliverโs tears
The club ultimately refused to entertain a deal for Oliver to move to Geelong.
Back in the fold, Clayton Oliver has had a strong pre-season.
โWe hold our players to a high account, and if we think that youโve explored some options, but we donโt think that itโs viable for us, weโre going to hold you to your contract. Weโre not going to let players walk out,โ Green said.
He revealed the conversation that kept Oliver in red and blue.
Loading
โI rang Clarry around the time of the B[est] and F[airest night] and said, โThis is the situation; youโre not going anywhere. Tonight Iโm going up to give a speech and say to our members that our starting midfield for 2025 is going to be Petracca, Viney, Oliver and Gawn. OK?โ And he started getting all teary on me.
โI said โItโs OK, mate. I love you, I love having you around the club, youโre a four-time B and F winner, youโre going to go down as one of our champion players and hall of famer at our football club, and youโre going to be a big part of our futureโ.
โHe said to me, โPlease, donโt do that because the B and F night, itโs not about me, itโs about the guys that are going to get awarded for their individual seasonsโ. I said โNo, Clarry, itโs not about you, but our members and supporters want to know we are committed in this place and this environment. And Iโm just ringing you to say, โI love you. We love you and weโre going to move forward with thatโ.โ And he got off the phone and just said, โLove you, Greeny โ.โ
Friendship, love and strength
At a pre-season Kumbaya session in Bright, the players came up with a mantra for the year: friendship, love and strength.
Melbourneโs players have committed to showing friendship love and strength this year.Credit: AFL Photos via Getty Images
โThey had their heart-to-heart conversations. They had probably 15-20 players sit around a room before the young boys came back and emotions got spoken about and how they love the club, but they had to first get some shit off the liver and have conversations.
โThereโs nothing wrong with tough, hard conversations between each other.โ
A new game plan
Loading
A review of the football department led to a change in the game plan, driven by players as much as coaches. There was frustration the team could get inside-50s but not score.
โHe [Goodwin] wasnโt happy with any phase of the game: the way we defend, the way we move the ball, the way we attacked and the contest. People think weโre a contest team, but I think we went from first to eighth or ninth last year,โ Green said.
โSo we had to really strip it back. And I know they have stripped it back and really looked at the fundamentals on how they are going to perform.โ
Proposed changes to the illicit drugs policy
Melbourne was challenged last year over an alleged drug culture when a former doctor at the club estimated a third of Melbourne players never touched drugs, a third were occasional recreational drug users and a third were regular users. Green said he was satisfied after his own internal inquires that the clubโs issues were no greater or worse than other clubs.
Brad Green after playing his last game is chaired off the MCG by his Melbourne team mates.Credit: Joe Armao
The AFL has proposed changes that would tighten the illicit drugs policy. Green backed the existing model.
โIโve been part of the medical model when I was playing, and thereโs some serious stuff going on, not only with players, but with society about mental illness.
โLetโs look at it, letโs review it. But is being hard and fast the answer? I think the model that we have does catch and help players. Is it a deterrent? People are always going to challenge those things. Can we be harder on it? Maybe. But can we help and save players? Yes, in this model. I reckon if you go too far the other way, I reckon youโll get less vulnerability in emotion and people being able to help.โ
Loading
Caulfield development
Green is adamant a new home uniting administration and football at Caulfield racecourse will happen, despite the Demons needing to raise a further $70 million in funding.
โWeโve never had our administration, our football department, in one area. Never, and itโs a disaster. We need all those parties to be in one room because until you do that, youโre not one club. Weโll go from the worst facility in the league to the best straight away because weโll keep Casey [Fields] and weโll build this new facility,โ he said.
Handing over the reins
Former Melbourne Cricket Club president Steven Smith recently joined the Demonsโ board with a plan to take over the presidency at the end of this year.
โIโve got a young family of a 14-year-old, 12-year-old and a 14-month-old. And I run my own business on top of it, so itโs fair workload,โ Green said.
โI want stability and succession planning for Steve to take over and, potentially, once my boys finish school after three or four years, I take the presidency back over from him.โ
Keep up to date with the best AFL coverage in the country. Sign up for the Real Footy newsletter.