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Moomoo market strategist Jessica Amir said the latest Frequent Flyer update was โone of the key driversโ behind Qantasโ gains on the ASX.
Amir added that this time of year was busy for Qantas due to flights to and from China for Lunar New Year, and she believed the airline had regained credibility with customers recently.
The latest revamp to Qantasโ Frequent Flyer program comes as the airline battles to restore credibility and trust with consumers after a challenging period post-pandemic.
Traveller discontent reached a climax in 2023 after Qantas revealed record profits amid a furore over slipping standards and poor service. Part of customersโ frustration was centred on the Frequent Flyer program and subsequent difficulty redeeming points since operations resumed after COVID-19.
In April last year, Qantas boss Vanessa Hudson announced customers travellers would be able to use the new Classic Plus Reward program on international flights, and it would vary as with normal airfares. This change meant passengers would require more points during peak travel periods and fewer during non-peak times.
Glance said the Frequent Flyer program had grown significantly over the past four decades and remained focused on innovating the program to reward loyal members.
โTravel remains the No.1 priority for our members in how they earn and redeem their points, with 13,000 classic reward seats booked every day, including 1000 Classic seats in premium cabins to international destinations,โ he said.
โThese changes are designed to further enhance the ways our members can book classic reward seats and the destinations and cabins they can access when they fly.โ
Qantas said the new loyalty program changes would be rolled out over the next 12 months.
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